Universal life insurance

Get affordable life insurance coverage. Choose how long you need it.

Get universal life insurance
Universal life insurance

Universal life insurance

Get affordable life insurance coverage. Choose how long you need it.

Get universal life insurance

What is Universal life insurance?

It is the most flexible and affordable permanent coverage that covers the insured for lifelong, which means that your coverage will never expire with a tax-advantaged investment component. You choose your investment accounts and growth can accumulate tax-free, within the limits. You can withdraw or borrow from your policy, with certain tax implications.

This type of life insurance is a great way to help protect your family from financial hardship after you die, by maximizing your estate and financial value.

How does it work?

Pay Premiums

Make regular payments to stay covered and grow your policy’s value.

Cover Costs

A portion of your premium covers insurance charges (COI).

Invest

The remaining premium is invested in funds you select.

Costs Rise

Insurance costs increase as you age, but cash value can help offset the rise.

Access Funds

Withdraw funds when needed, as long as there’s enough to cover insurance costs.

Beneficiary Payout

Your chosen beneficiary receives a tax-free death benefit when you pass away.

Is this the right insurance for you?

The insurance is suited for the following individuals:

  • High earners looking to combine life insurance with tax-efficient wealth accumulation.
  • People who are willing to put time into coordinating their investment portfolio, since you decide where your excess premiums are invested.
  • Business owners needing a flexible insurance solution.
  • Those who want flexibility in regards to premiums and size of death benefit.

    The more you pay into the policy, the more investment potential there is.

Frequently Asked Questions

In universal life insurance, the cash value is a built-in savings component that grows tax-deferred and can be accessed while you’re alive.

How it grows: A portion of your premium goes into the cash value, which earns interest or investment returns. Depending on your policy, you may have options ranging from guaranteed interest accounts to equity-based funds. With equity investments, the cash value can grow faster but may also fluctuate with the markets.

Withdrawals and loans: You can generally withdraw funds, borrow against the cash value, or even use it to pay future premiums. However, loan rules can differ depending on the type of investments inside the policy. For example, if your cash value is invested in equity funds, the insurer may apply stricter loan-to-value limits or adjust loan eligibility to account for market volatility.

Impact of borrowing: Any withdrawal or loan will reduce the death benefit and may have tax consequences if not repaid. If loans are not managed properly—especially in policies tied to equities—there’s a higher risk the policy could lapse.

Bottom line: The cash value in universal life insurance gives you flexible access to funds, but when equity investments are involved, loan rules and risks can look different compared to more stable options.

Complexity: Understanding the policy's structure and investment options can be challenging.

Cost: Premiums can be higher compared to term life insurance.

Investment Risk: The cash value is subject to market fluctuations.

Policy Lapse Risk: If the cash value is insufficient to cover the cost of insurance, the policy may lapse.

Here is a good consolidated comparison among all

Type Key Features Loan / Liquidity Best Suited For
Universal Life (UL) Flexible premiums, adjustable death benefits, cash value growth based on chosen investments (interest or equities). Loans available against a portion of cash value; useful for business or personal liquidity needs. Business owners, high-income earners, or anyone who has maxed out RRSP/TFSA contributions and wants lifelong coverage plus flexible access to cash.
Participating Whole Life Guaranteed premiums, guaranteed cash value growth, potential dividends. Loans available ,predictable and stable. Conservative investors, small business owners, or anyone seeking stability, legacy planning, plus flexible access to cash.
Term Life Affordable, fixed coverage for a set period (10–40 years); no cash value. Not applicable. Salaried employees, young families, or individuals needing temporary coverage for mortgages, debts, or dependents.
RRSP / TFSA Investing Direct investments in stocks, bonds, mutual funds, ETFs; tax advantages (RRSP: deferred, TFSA: tax-free). Not applicable; liquidity depends on account rules. Investors focused on retirement or long-term wealth accumulation, especially those who haven’t yet maxed out contribution limits.

Feature Universal Life (UL) Participating Life (PL)
Premiums Flexible, can be adjusted over time Fixed and predictable
Death Benefit Adjustable based on changing needs Guaranteed, steady over time
Cash Value Growth Based on insurer’s credited interest; most policies allow investment in selected funds Grows steadily, enhanced by dividends from insurer profits
Investment Flexibility Can choose from a range of investment options in certain policies No direct investment choice; growth through dividends
Dividends Generally not paid Paid when insurer has profits; can be used to buy additional coverage, reduce premiums, or accumulate cash value
Best Suited For Individuals or business owners who want flexible coverage and the ability to invest policy funds for potential growth Families, seniors, or high-net-worth Canadians who want predictable premiums, stable growth, and long-term estate planning benefits